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Corporate
Communications Insights can work with you
to build your corporate brand, reposition your company in the marketplace,
increase your visibility with key stakeholders and strengthen your company
reputation. The agency also specializes in creating effective messaging –
umbrella positioning for the company as well as situation-specific
communications. We can help you build a brand that is relevant, credible,
sustainable, aspirational and differentiating and then design a communications
program that delivers consistently on the brand promise while tailoring
stakeholder communications to achieve the greatest impact. Crisis
and Issues Management A crisis is only a matter
of when, not if. And it’s not enough to just respond effectively, you have to
be seen to be responding effectively.
Good communications in a crisis helps ensure public safety while protecting your
company’s reputation. Insights can help ensure you have the processes and
procedures in place and that your employees are properly prepared to communicate
well when the chips are down. While some crises arise unexpectedly, many issues
can be anticipated and their impact avoided or minimized with a proactive issues
management approach. From operational problems to environmental damage to
natural disasters to allegations of corporate misconduct, Insights has the
experience to help you prepare for and respond to crisis situations.
Business-to-Business
Marketing Communications Do you stand out from your
competition? Do your customers view you as a valued partner? Are you top-of-mind
for prospective customers? Marketing communications can help established
companies increase market share, new companies build a profile and market base,
and ensure success for companies entering new markets or debuting new products
and services. Insights can help you develop programs that deliver bottom-line
results. Depending on your business, tactics may range from building industry
thought leadership through strategic leveraging conference and trade show
participation to creating targeted marketing tools such as direct mail, Web
communications and advertising. Community
Relations and Strategic Philanthropy For many organizations,
robust community relations can help build reputation, strengthen employee
recruitment and retention, attract customers and provide a margin of goodwill
for the company in a crisis. Surveys have shown that just giving money to the
CEO’s favorite causes isn’t enough. Insights can assist in aligning your
philanthropic efforts with corporate values, employee interests and community
needs to make your outreach and contribution efforts deliver maximum impact.
Employee
Communications Engaged employees are a
company’s most valuable asset. Creating and maintaining a culture that
nurtures teamwork, creativity, appropriate risk-taking, initiative and
commitment are more challenging than ever in today’s world of outsourcing,
downsizing, mergers and constant change. Insights can work with you to retain
and recruit the talent you need for success by helping create a trust-based
environment that celebrates individual contributions and fosters open, honest,
two-way communications. Media
Relations Media coverage is one of
the most efficient ways to get your message out to a broad audience. Are your
competitors getting more media coverage? How are you being portrayed? Are you
getting ink in the publications read by your clients? Positive coverage can
drive sales and your reputation. Bad news can hurt. Insights can help you build
strong, long-term relationships with key reporters to raise your visibility,
make sure your messages are heard and help manage negative press. |
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